How do people find out about your business? It could be that a customer or client of yours told all their friends and family about your amazing products or services, or it could be from the billboards you forked out money for last quarter that now dot the highway. However, there's one channel you really shouldn't ignore when it comes to building your reputation and helping new people find your organization—an online presence.
When I moved to a new neighborhood, I didn't know where anything was. I had to Google the closest hairdressers and dentists, the best restaurants, the nearest gyms... Yes, after Googling, it was about testing out these various establishments, but it was the internet that helped me decide which places were worth the visit in the first place.
All this is to say that having a professional online presence is really powerful. This is why we introduced a new product: Syft WorkBase. WorkBase serves as a dedicated online profile for your business so that prospective customers know you are credible and trustworthy.
Why it's so important to build a strong digital presence
Being able to tell the story of your business is important. People are innately good at remembering stories. We remember stories far better than plain facts (up to 22 times more), and adding images can really aid in this. That's why having an online résumé page dedicated to your business's story and brand is so valuable. As Goran Paun, Forbes Councils Member, says in an article for Forbes entitled "Building A Brand: Why A Strong Digital Presence Matters":
"A digital presence gives your brand an ideal platform to communicate with consumers. It gives you the opportunity to set the narrative on who you are as a brand and set yourself apart from competitors.
And who knows better than you what your business and brand are all about?
Where do customers find you?
Over three-quarters of consumers investigate a business online before visiting it in person. However, creating an online profile can be tricky and time-consuming. That's why we developed Syft WorkBase.
What is WorkBase?
WorkBase is a brand-new Syft product that has just launched and is dedicated to helping you build a beautiful online presence without any coding ability. WorkBase functions as an online résumé for your business, giving you the chance to say what you stand for, showcase your achievements, and share the vendors you work with.
How to get started
Simply visit https://syftworkbase.com/ and sign up. WorkBase is free to use in this initial phase, so now is the time to experiment with it!
You can then set up your business name and details, add pictures to the gallery, add vendors and customers, and include important documents such as Health & Safety policies. You can also share any awards your business has won.
Pro tip 💡: You can send verification requests to vendors or customers for them to confirm that you do indeed work with them, providing a seal of trustworthiness to your WorkBase.
WorkBase allows you to share the story of your business and brand the page to match your logo and branding. It also gives you the space to share the organization's address and contact details front and center, so it's easy for new customers or clients who've found your WorkBase online to get in touch with you.
Coming soon 💫: You will be able to link the WorkBase to your website to access a suite of helpful security features, including running checks to monitor any website downtime.
As Goran Paun says, "Having a substantial digital presence can not only increase consumer awareness, but it can also work to strengthen your brand by building up your credibility." And this is what WorkBase is all about.
Grabbing customers' attention
Research has found that people are very quick to form an opinion on a webpage. On average, it takes them 0.05 seconds. If you want customers to stay on your profile page a bit longer than that and find all the valuable content you've added, you need a page that is neatly constructed, visually appealing, and quick to load.
At Syft, we've prioritized all these elements in WorkBase based on our years of experience developing a software tool that is beloved for its visualizations and user-friendliness.
If this is a prospect's first encounter with your business, you want your online presence to be beautiful, succinct, and easy to navigate. Let us help you with that. Sign up for Syft WorkBase, and let us know what you think.