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A business owner's guide to leveraging your financial data
A business owner's guide to leveraging your financial data

We all need to prepare financial statements for compliance. However, there's more you can get out of these if you know what to look for.

Alex avatar
Written by Alex
Updated over a week ago

We all need to prepare financial statements for compliance. However, there's a lot more that you can get out of your financial statements if you know what to look for.

5 key metrics

Over time, financial statements have become incredibly complicated and lengthy. For a lot of business owners, they're downright overwhelming to examine with pages and pages of information.

To get past this obstacle, we've collated a list of key metrics for you to focus on.

  1. Expenses

  2. Gross Profit (GP) percentage

  3. Net profit

  4. Tax expense and tax liability

  5. Assets vs. liabilities (on your balance sheet)

It is also important to assess whether you have a positive net present value (NPV) situation. According to Investopedia, NPV is the difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Financial statements have become incredibly complicated and lengthy

What are financial statements?

Financial statements are written records that convey the business activities and financial performance of an entity. They are often audited by:

  • Government agencies

  • Accountants

  • Firms

Financial statements are audited to ensure accuracy and for tax, financing, or investing purposes. To repurpose Cuba Gooding Jr.’s unforgettable line from the movie Jerry Maguire, financial statements show us the money. They illustrate where a company’s money came from, where it went, and where it is now.

Financial statements vs. management reports

While financial statements can be very helpful, these are typically only consulted annually and can miss vital pieces of the puzzle as a result of being based upon historical data. For this reason, it can be far more useful to consult management accounts as well.

While financial statements are more compliance orientated and focused on external parties, management reports are not mandatory and are more internally orientated.

Proper monthly management reports are more helpful for business owners to gain insight on specific areas of their business. However, if you are seeking funding, you need annual financial statements.

Financial statements are valuable but they use historical information as opposed to real-time data. On the other hand, by regularly looking at management reports, you can get a better sense of how your business is doing today.

Financial statements vs. management reports

What is management reporting?

Instead of providing an overarching evaluation of your business, management reporting zeroes in on segments of your business, allowing you to focus on specific details such as the drivers of your business. Management reporting allows you to dive deeper into the financial standing of your business by analyzing things such as:

  • Realization rate

  • Utilization rate

  • Profit and Loss by division (such as team, job, region, or department)

When generating management reports, it's important to focus on the reports that you need to drive strategic decision-making.

Why are management accounts helpful?

As the CEO or owner of a business, you can use management accounts to evaluate:

  • Whether you are pricing jobs correctly

  • If you made more this quarter/month than last

  • Who your most profitable customers are

  • Whether you have enough cash to cover payroll

  • Who your most and least productive employees are

We recommend a once monthly management report review to serve as a kind of health check. It's much easier to keep tabs on how your business is doing and to work on any issues that arise as they arise, rather than at the end of the year after these problems have been able to multiply for months.

Do you still need an accountant or advisor to advise you?

There's a wealth of information at your fingertips thanks to the internet. And the accounting software available today is geared towards businesses more so than accountants. That said, do you really want to take a stab at financial and management accounts on your own?

Think about it this way. Anyone can cook food for themselves at home, but some people are much better at cooking than others. When trying out a new, complicated recipe for a family function, would you rather follow a detailed set of instructions and a video from a famous chef or just wing it? Maybe you're a great chef and you would wing it... But winging it with your financial data means putting your whole business on the line, not just Sunday lunch.

Pro tip💡: Accountants can be immensely helpful when it comes to making the most of management accounts, but to truly benefit from this relationship, you need to approach your accountant with the right mindset. And you need to choose the right accounting partner.

An accountant or advisor is doing management reporting everyday. They’ve seen hundreds of other similar businesses, and hundreds of similar examples. While you may be the best shoemaker in town with 35 years of experience, this doesn't mean you can do everything for yourself. And even if you could, trying to do it all, would steal precious time from what you really should be focusing on - making shoes.

When it comes to leveraging your financial information, you need valuable insights, not just compliance work. Your accountant will look at everything and guide your through the process, providing expertise at a fraction of the cost of a financial manager. This kind of advice is key when it comes to financial growth.

Do you still need an accountant or advisor to advise you?

Use data to set goals and scale your business

Once you’ve got the key metrics to hand, you can use them to set goals for the next month, quarter, and year. It helps to find the right technology to help you scale your business. This can mean a combination of:

  • Accounting software such as Sage Business Cloud Accounting, Xero, or QuickBooks Online

  • Customer Relationship Management (CRM) software such as Pipedrive or Aircall

  • Google Analytics or Hotjar to keep an eye on how your website is doing

  • Financial reporting and insights software like Syft Analytics

Financial reporting software can help you to interact with live data and grow your business.

Management accounts or financial statements?

To make the most of the financial information you have available, it's worthwhile to prepare both your annual financial statements and more regular management reports. In addition to this, having a trustworthy accountant will help you understand the finer details and derive actionable insights from these reports.

Food for thought💭: If you don't look at management accounts each month, you could be missing out on key insights that could help your business grow or prevent you from implementing costly programs that won't pay off in the long run.

Financial reporting is necessary for compliance, for making sure that all the numbers adds up right. These kinds of reports can also help prevent cash flow problems.

However, management reporting empowers you to make better, data-informed business decisions. This isn't really an either/or scenario. For the best results, you need to be looking at both kinds of reports.

At least, thanks to the trusty accountant and the advent of the latest technology and AI-generated insights on software like Syft, you don't have to produce - or interpret - these reports on your own. If you have any queries about what we do at Syft Analytics or how we can help your business make better data-informed decisions, please book a call with one of our experts.


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